København, 3. marts, 2022 – Sennheiser Consumer-virksomheden er nu officielt en del af Sonova Holding AG og forener glæden ved lyd med fremtidens planer for audio. Sennheisers forbrugerprodukter under Sonova vil fortsat være på frontlinjen når det gælder lyd og give forbrugerne den perfekte løsning, uanset om det drejer sig om en fantastisk lydoplevelse med kvalitetshovedtelefoner og AMBEO Soundbars eller om det gælder om at forbedre lydoplevelsen på en støjende restaurant med taleforstærkede høre-enheder.
“Sennheiser and Sonova share many values and will leverage various complementary strengths,” says Martin Grieder, who will be responsible for the newly formed business at Sonova as GVP Consumer Hearing. “Both brands have a passion and dedication to high-quality audio with innovation at the heart of the business.”
Sennheiser and Sonova will operate under the Sennheiser brand umbrella and provide Sennheiser customers with best-in-class audio solutions. A long-term licensing agreement was agreed with Sonova for the use of the Sennheiser brand. The new setup perfectly caters to the top consumer needs when choosing a new pair of headphones. Hi-Fi sound quality, wearing comfort, long battery life, noise reduction, and enhanced hearing are key attributes for Sennheiser Consumer products and Sonova.
Yesterday’s Sennheiser Consumer Innovation press event also confirmed that premium headphones, audiophile, enhanced hearing, and soundbars will be the four key product segments. Sonova Consumer Hearing has announced a packed innovation pipeline with new products expected in all four of its categories in 2022, including new products in its flagship MOMENTUM range. The company also doubled down on its investment into audiophile headphones following the recently launched award-winning IE headphone series, with many more exciting products to come.
The premium headphone market is currently valued at around USD 20 billion and is expected to grow threefold to USD 60 billion in the next seven years. This growth will be driven by smartphone attachment as currently only about 20% of smartphone users have true wireless headphones, this will grow to 70% in the next seven years.* The Sennheiser brand will be at the forefront of this transition with its premium true wireless sound.
The technology behind true wireless headphones and hearing aids is also converging to create a rapidly growing enhanced hearing segment. Sonova’s acquisition of the Sennheiser Consumer business puts it in a very strong position to lead the market.
Sennheiser consumer products will continue to convince with a renewed focus and exciting technology innovations to come, while staying true to the Sennheiser sound and brand which users have come to love.
*UBS Report, 30 June 2021: Smart wireless earphones, the next device to reach annual sales of 1bn units.
Om brandet Sennheiser
Vi lever og ånder for lyd. Vi er drevet af en passion for at skabe lydløsninger, der gør en forskel. At skabe fremtidens lyd og give vores kunder bemærkelsesværdige lydoplevelser er det, som Sennheiser-brandet har stået for i mere end 75 år. Mens professionelle lydløsninger som mikrofoner, konferencesystemer, streamingteknologier og monitoreringssystemer er en del af Sennheiser electronic GmbH & Co. KG, drives forretningen med forbrugerudstyr som hovedtelefoner, soundbars og taleforstærkende enheder af Sonova Holding AG under licens fra Sennheiser.